Force Motors, a Pune-based Automaker, recently unveiled Urbania, its next-generation shared mobility platform. The new Force Urbania was unveiled at the Indore Dealers Meet, where select dealers from India and abroad were invited for a plant tour and test rides.
Moreover, Force Motors claims that the new Urbania van is the country’s first completely ground-up modular monocoque panel van platform. Furthermore, the Force Urbania is said to have many first-in-segment features. As a result, our team decided to cover a detailed walkaround video of the same, covering all aspects of the van in detail. For the period, we have so far only covered the Medium Wheelbase Variant, but we will undoubtedly post videos on other variants as well. Hence, the link is attached underneath-
Force Urbania- Variants
The new Van comes in three sizes: Short Wheelbase, Medium Wheelbase, and Long Wheelbase.
1. Short Wheelbase Variant
In terms of precise details, the Force Urbania van’s Short Wheelbase variant can seat 10 adults and a driver. Furthermore, the wheelbase of this Urbania van variant is only 3,350mm.
2. Medium Wheelbase Variant
The Medium Wheelbase variant, on the other hand, can seat 13 adults and a driver. Furthermore, the wheelbase of this variant is only 265mm longer than that of the Urbania van’s Short Wheelbase variant, which is only 3,615mm.
3. Long Wheelbase Variant
Finally, the Force Urbania van’s Long Wheelbase variant can comfortably seat 18 adults, including the driver. Force Motors, on the other hand, had to significantly extend the wheelbase to 4,400mm in order to seat 18 adults.
Force Urbania- Features
The Urbania comes with tilt and telescopic adjustable steering, a dashboard-mounted gear lever, a 7-inch LCD touchscreen with built-in Bluetooth & camera inputs, USB mirroring for apple car play & android auto, a 6/8 speaker acoustics system, power windows, rear park assistance, engine start-stop system, reclining seats, sealed panoramic windows, individual reading lamps & USB ports, daytime running led lamps & led tail-lamps. Furthermore, this van is the first in its segment to have central locking.
Force Urbania- Safety Features
Hill hold assist, ESP, ABS, EBD, ETDC, All-wheel ventilated disc brakes, dual airbags, and other safety features are standard on the new Urbania van from Force Motors.
Force Urbania- Engine/ Transmission
The Force Urbania is powered by a Mercedes-derived FM 2.6 CR ED TCIC diesel engine. This 2.6-liter turbocharged diesel engine produces 114bhp and 350Nm of peak torque. This engine is paired with a 5-speed manual transmission.
Force Urbania- Pricing
The company has now announced Urbania pricing, which starts at Rs 28.99 lakh and goes up to Rs 31.25 lakh (ex-showroom).
| Force Urbania | Pricing (ex-showroom) |
| Short Wheelbase | 29.50 Lakh |
| Medium Wheelbase | 28.99 Lakh |
| Long Wheelbase | 31.25 Lakh |
Does the Indian market make sense for this van?
The Force Traveler is the only other vehicle available in this segment. The Traveler is more like a bus, and it has little use as a personal vehicle. The Urbania aims to change that, and Force believes that this smaller, more ergonomic van will also find its way into some personal garages. Aside from this, Tata introduced the Winger many years ago, but it sold more commercially and less as a personal vehicle.