Why is Mahindra gaining popularity among Indian Car Buyers?

There are over a hundred automotive brands in India, but only a few are popular among the general public. One such company is Mahindra and Mahindra. As a result of its recent transformations and advancements in vehicle technology, Mahindra is becoming incredibly popular and famous among Indian customers. So, what are the factors that distinguish the brand from the other brands in the market? Here are a few of them-

1. Mahindra offers some of the best SUVs

Mahindra S corpio N priceIf we look at the transformation that some of the Mahindra cars have gone through, whether it is the hottest selling XUV 700, the robust Thar, or the newest addition the Scorpio N, the built and the amazing features that have been added to them are just one of a kind.

Mahindra Thar

The new shape Mahindra Thar was the car that significantly increased the brand’s sales because it was so well converted from an offroading vehicle to a lifestyle vehicle that the Indian customers could use it as a family car. Looking at the other specifications, the Mahindra Thar is a vehicle designed for serious off-roading. Its ability to travel rough terrain is genuine, and in its most recent generation, it is also usable as a daily vehicle. The Thar is available with diesel and gasoline engines, as well as three roof options.

Mahindra XUV 700

The brand’s second successful product is the XUV 700, which created a new evolution in terms of every feature that other cars in that segment offer, such as the level 2 ADAS, Mercedes-Benz-style display panels, and Automatic Booster Headlamps, Driving Modes, and much more. It is a car that comes with the longest waiting period, and some customers have still not received their cars, but the features and drivability, this car provides are so fantastic that the people are still waiting for their cars without switching to any other options on the market.

Mahindra Scorpio N

The Scorpio N is the brand’s most recent best. It is the only three-row D-segment SUV with solid body-on-frame construction. As a result, the Scorpio N has the best-in-class height and width, as well as aggressive styling that gives it a strong road presence. When compared to the previous generation Scorpio, the changes are almost incomparable, whether in terms of exteriors or interiors. When it comes to pricing, the Scorpio N’s base model costs Rs 11.99 lakh (ex-showroom). Therefore the above makes it an important consideration for this vehicle, especially considering the car’s competitive pricing.

2. Mahindra’s mHawk & mStallion Engines

The Indian automaker has a dedicated R&D facility, which has resulted in the development of some of the industry’s most well-known engines, the mHawks. These engines can be found in some of Mahindra’s most popular SUVs, including the latest Scorpio N, Thar, Bolero, and XUV 700. And the brand’s evolution does not stop with the mHawk, it now offers a new powerful engine range in its vehicles,  which is the mStallion.

3. Strong Build Quality

This company has a reputation for producing high-quality vehicles. Whether it’s the XUV 300 or the most recent safest car in India, the Mahindra XUV 700, which received a 5-star rating from Global NCAP. It is the safest car in India because it received a 4-star rating for child occupancy in the crash test, the highest rating ever given to an Indian car. Mahindra vehicles are outfitted with a plethora of safety features, as well as strong and rigid bodies. This is also a major reason why Indian customers consider them.

4. Great Resale Value

mahindra thar priceThe high resale value is due to the high build quality and powerful engine. Mahindra cars are known to be in high demand in the used car market because they are built to last and buyers are aware of this! Even after years of ruthless driving, these cars can resell for a good price. Although it is uncommon for a Mahindra owner to wish to sell his vehicle. And, to serve the used car market, Mahindra has its own division called Mahindra First Choice, India’s first multi-brand used car company.

5. The Last one- “Vocal for Local”

Mahindra, as a completely Indian brand, has been Vocal for Local since its inception. What began in 1945 as Muhammad and Mahindra evolved into Mahindra and Mahindra as we know it today. The company has been producing commercial and passenger vehicles in-house since then. With a dedicated research and development team, The manufacturer has been a pioneer in the automobile industry as well as other areas. Mahindra even has a team called Mahindra Racing that competes in the Formula E car racing championship, which features electric cars. There is currently no other Indian team in the race.

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